In her thought-provoking book “The Year of Less,” Cait Flanders shares a powerful insight: “Every time you make a purchase, you’re voting with your dollar for the kind of world you want to live in.” This simple yet profound statement invites us to reconsider our relationship with consumption and its impact on our financial well-being.

Mindful consumption isn’t just about spending less; it’s about spending with intention. It’s about understanding that each purchase we make is a choice that shapes not only our personal finances but also the world around us. When we buy something, we’re not just exchanging money for goods or services; we’re making a statement about what we value and what kind of future we want to create.

Consider your last few purchases. Were they driven by genuine need or desire? Did they align with your values and long-term goals? Or were they impulse buys, motivated by fleeting emotions or external pressures? By pausing to reflect on these questions, we begin to unravel the complex web of motivations behind our spending habits.

Often, we find ourselves buying things to fill emotional voids, impress others, or simply because clever marketing has convinced us we need them. But when we step back and examine these motivations, we often unveil that many of our purchases don’t truly align with what matters most to us. They may provide a momentary thrill, but they rarely contribute to lasting happiness or financial security.

Embracing mindful consumption means becoming more aware of these patterns and making conscious choices to break them. It means taking a moment before each purchase to ask ourselves: Does this align with my values? Will it contribute to the kind of life and world I want to create? Is this the best use of my financial resources?

This shift in perspective can be transformative. When we start viewing our purchases as “votes” for the future we want, we become more discerning consumers. We might choose to support local businesses over large corporations, opt for eco-friendly products, or invest in experiences that enrich our lives rather than accumulate more stuff.

Moreover, mindful consumption often leads to improved financial health. By focusing our spending on what truly matters to us, we naturally cut back on unnecessary expenses. This frees up resources for saving, investing, and pursuing our long-term financial goals. It’s not about deprivation; it’s about aligning our spending with our values and priorities.

Cait Flanders’ year-long shopping ban, which she documents in her book, is an extreme example of mindful consumption. While most of us may not choose to go that far, her experience offers valuable lessons. She found that by stepping back from mindless consumption, she gained clarity about what truly mattered to her. She discovered that many of her previous purchases were driven by habit or emotional needs rather than genuine desire or necessity.

As we navigate our own financial journeys, we can take inspiration from Flanders’ experience. We can start small, perhaps by implementing a 24-hour rule before making non-essential purchases, or by keeping a spending journal to track not just what we buy, but why we buy it. These simple practices can help us become more aware of our consumption habits and make more intentional choices.

Remember, every dollar you spend is a vote for the kind of world you want to live in. By embracing mindful consumption, you’re not just improving your financial health; you’re also contributing to a more conscious, sustainable economy. You’re creating a life that’s rich not in possessions, but in meaning and purpose.

What if you found out that your current financial plan might be working against you, not for you? That despite all your careful budgeting and saving, you’re missing a crucial element that could make or break your financial well-being? 

It might be time to talk about values-based financial planning – the missing link between your money and your happiness.

Life is a precious gift, and it’s too short to spend our time and resources on things that don’t truly matter to us. As Michelle Obama wisely said, “I have learned that as long as I hold fast to my beliefs and values – and follow my own moral compass – then the only expectations I need to live up to are my own.” This philosophy applies just as much to our financial lives as it does to our personal ones.

When making financial decisions, we often ask ourselves practical questions like “Can I afford this?” or “Will this be a good investment?” While these are important considerations, there’s a more fundamental question we should be asking first: “Does this align with my values?”

Values-based financial planning is about creating a financial strategy that not only helps you reach your monetary goals but also supports and enhances the life you want to live. It’s about ensuring that every dollar you earn, spend, save, or invest, is in harmony with what matters most to you.

So, how do we put this into practice? Here are a few steps to get you started:

1. Identify Your Core Values: 

Take some time to reflect on what truly matters to you. Is it family, community, personal growth, environmental sustainability, or something else? There are no right or wrong answers – your values are uniquely yours.

2. Align Your Financial Goals with Your Values: 

Once you’ve identified your core values, look at your financial goals through this lens. Does your current financial plan support these values? If not, what changes can you make?

3. Make Values-Based Decisions: 

When faced with financial choices, big or small, ask yourself, “Which of my values does this align with?” If the answer is none, it might be time to reconsider.

4. Create a Values-Based Budget: 

Allocate your resources in a way that reflects your priorities. If family is a core value, perhaps you’ll allocate more for family vacations or education funds. If environmental sustainability is important to you, you might budget for energy-efficient home improvements or choose eco-friendly investment options.

5. Invest with Purpose: 

Look for investment opportunities that align with your values. This could mean choosing socially responsible investment funds or supporting businesses that share your principles.

Remember, the goal isn’t to restrict your choices, but to free yourself to say “heck, yeah!” to the things that truly matter to you. By aligning your finances with your values, you’re not just managing money – you’re crafting a life that feels authentic and fulfilling.

Values-based financial planning isn’t always easy. It may require some tough choices and trade-offs. But the reward is a financial life that feels meaningful and purposeful, rather than just a series of transactions and accumulations.

In the end, financial planning isn’t only about reaching a certain number in your bank account. It’s about creating a life that reflects who you are and what you stand for. When your financial decisions are in harmony with your values, you’re not just building wealth – you’re building a life rich in purpose and satisfaction.

So, the next time you’re faced with a financial decision, big or small, take a moment to consult your inner compass. Ask yourself not just “Can I afford this?” but “Does this fit with who I am and who I want to be?” Your values are your most reliable guide to a truly wealthy life – in all senses of the word.

Is money linked to our ego? It’s a question that invites us to reflect on the deeper motivations behind our financial decisions. Morgan Housel, in his thought-provoking way, suggests that “savings is the gap between your income and your ego.” 

This statement can be confronting, especially because it challenges us to consider the extent to which our financial behaviours are driven by a desire to maintain or enhance our sense of self-worth. While Housel’s observation holds some truth, it’s important to recognise that the relationship between money, ego, and personal fulfilment is far more nuanced than it first appears.

At first glance, the idea of adopting a low-ego, high-humility approach to wealth-building might seem like the most logical path. The reasoning is simple: by curbing spending driven by ego and instead focusing on saving and investing, we can accelerate our journey toward financial independence. This approach, however, can sometimes feel overly simplistic. It suggests that ego is inherently detrimental to financial success and overlooks the complex ways in which our values, purpose, and sense of fulfilment intersect with our spending choices.

For many, spending isn’t merely about satisfying an inflated sense of self-worth. It’s deeply intertwined with values, purpose, and the pursuit of personal fulfilment. Consider, for example, someone who chooses to invest in high-quality experiences or products—not to showcase their wealth, but because these choices align with their core values or bring them a deep sense of joy and meaning. In such cases, spending is not just about ego; it’s about living in alignment with what truly matters to them.

This brings us to the essential concept of balance. Financial independence isn’t just about cutting expenses to the bone or maximising wealth accumulation. It’s about ensuring that our financial decisions reflect both our personal values and long-term goals. When our spending is aligned with what we value most, money becomes more than just a means to an end; it becomes a tool that helps us lead a life filled with purpose and fulfilment. It’s not about living frugally for the sake of frugality, but about making intentional choices that serve our deeper aspirations.

This balance is critical because it acknowledges that wealth and fulfilment are not mutually exclusive. It’s possible to spend on things that matter to us—whether it’s on quality, experiences, or passions—without compromising our long-term financial goals. This requires a strategic financial plan that accounts for these intentional choices, allowing us to enjoy the fruits of our labour while still securing our financial future.

Understanding the link between money and ego is part of a larger journey toward self-awareness and intentional living. It invites us to examine where ego may be driving our financial decisions and where our spending truly reflects what we value most. By doing this inner work, we can create a financial plan that doesn’t just aim for wealth accumulation but also for a life that feels rich in purpose and fulfilment. In this way, money serves its highest purpose—supporting a well-lived life with balance, intention, and clarity.

Have you ever paused to consider what your behaviour might be saying about you… to you? It’s a fascinating thought, isn’t it? All behaviour is a form of communication. Every action we take, every choice we make, sends a message, not only to the world around us but also to ourselves.

In the realm of financial planning, this idea becomes particularly intriguing. What are our financial behaviours trying to tell us?

Think about it. When you splurge on an expensive item, what is that behaviour communicating? Perhaps it’s a statement about your desire for status, or maybe it’s about seeking comfort in material things during stressful times, or perhaps it’s your ability to reward yourself and invest in self-care.

When you diligently save a portion of your income each month, what message does that send? It could be a testament to your commitment to future security or a reflection of your values around financial responsibility.

In many ways, our financial behaviours are deeply tied to our identities, our fears, and our dreams. They reveal what we value, what we aspire to, and what we are afraid of. By paying attention to these behaviours, we can gain profound insights into ourselves and use that understanding to shape a more fulfilling financial future.

Take, for example, the act of budgeting. On the surface, it might seem like a dry, technical task—allocating numbers into categories. But look a little deeper, and you’ll see that budgeting is a powerful form of self-communication. It’s you telling yourself that your financial goals are important, that you are capable of managing your resources wisely, and that you have the discipline to follow through on your plans.

Or consider the behaviour of investing. Investing is more than just a strategy to grow your wealth. It’s a statement of faith in the future. It’s you saying, “I believe that my money can work for me, and I trust that the world will continue to provide opportunities for growth.” This behaviour communicates optimism, courage, and a proactive mindset.

Even the way we handle financial setbacks speaks volumes. When faced with an unexpected expense or a market downturn, our reactions can reveal our resilience, our ability to adapt, and our level of emotional intelligence. Do we panic and make impulsive decisions, or do we stay calm and think strategically about our next steps? Each response is a form of communication that reflects our inner strength and our capacity for growth.

The beauty of recognising that all behaviour is communication is that it empowers us to change. We can rewrite the script once we understand the messages our financial behaviours are sending. If we notice that our spending habits communicate a need for emotional comfort, we can find healthier ways to address that need. If we see that our reluctance to save is rooted in a fear of scarcity, we can work on cultivating a mindset of abundance and security.

In this journey of self-discovery and growth, it’s important to remember that we don’t have to do it alone. Just as our behaviours communicate messages to ourselves, they also communicate to those around us—our family, our friends, our financial advisors. By sharing our insights and working together, we can support each other in making positive changes and achieving our financial goals.

Life’s a bit of a puzzle, isn’t it? We look at our problems and think, “Oh, that’s straightforward enough.” But then we start digging, and suddenly we’re in a whole different ballgame. It’s like peeling an onion – layer after layer, each revealing something new. And you know what? There’s a reason for all this complexity – and it’s not just to bring tears to our eyes… 

Most of the time, the issues we’re facing are just the tip of the iceberg, hinting at bigger stuff going on beneath the surface. It’s all connected – our physical health, our state of mind, our spiritual well-being, and how we relate to others. It’s a big, interconnected web, and each thread tells a story.

Remember that scene in Shrek where Shrek tells Donkey that ogres are like onions because they have layers? Well, our problems are a lot like that. On the surface, they seem simple, much like Shrek and Donkey’s initial plan to have the squatters removed from Shrek’s land by Lord Farquaad. They thought it would be a quick, straightforward trip. But as their journey unfolds, it turns into a grand adventure with unexpected twists and deeper revelations.

Similarly, as we peel back each layer of our problems, we discover more about ourselves and the underlying issues at play. This complexity isn’t just a hassle; it’s a clue to understanding the bigger picture of our lives. Just like Shrek and Donkey’s journey, our path might be longer and more intricate than we initially thought, but each layer we uncover brings us closer to true understanding and resolution.

Imagine you have a financial issue that initially appears straightforward, like an unexpected expense. At first glance, it’s a matter of finding the money to cover it. But as you delve deeper, you might uncover layers of underlying concerns: stress about financial stability, feelings of inadequacy, or even relationship tensions stemming from money management.

When we acknowledge these deeper connections, the landscape of our problems shifts, they are no longer isolated incidents but part of a larger, intricate web of our lives. This realisation can be overwhelming, but it also opens up a pathway to true understanding and growth.

So, the philosophical question remains: How do we begin to unwrap the deeper layers? The answer lies in being aware that our problems are interconnected threads woven into our broader life story. By engaging in open, honest conversations with those we trust, we gain the strength and clarity to address these issues holistically.

Having people to talk to when we face problems is not a sign of weakness; it’s a testament to our relational strength. It’s an acknowledgment that we don’t have to navigate this complex maze alone. Speaking to a trusted partner, friend, or advisor provides us with new perspectives and shared wisdom, illuminating aspects of the problem we might have missed.

Carl Richards often illustrates complex financial concepts with simple sketches, reminding us that clarity often emerges from simplicity. In the same vein, reaching out for help can simplify the complexities we face, breaking them down into manageable steps.

Don’t be afraid to tap into your support network. Speak to a trusted partner, friend, or advisor. Their insights can help you untangle the complexities and guide you toward meaningful solutions. Remember, it’s through these connections and the commitment to diving deeper that we find more meaning and experience fulfillment.